Westfield Century City view looking up at the palm trees and Westfield sign. Westfield Century City view looking up at the palm trees and Westfield sign.
Marketing designed for the unique needs
of today's retail businesses
✷ Marketing helps consumers understand who you are, what you sell, how it helps them, and why you are the best option on the market.

Marketing Services for Retailers

Retail for the People executes marketing from the ground up and each project takes different forms as we tailor it to your unique needs, but shares a common thread. Every marketing strategy and collateral we execute is thoughtfully developed to tell your unique story, educate the consumer on why you are the best option on the market, to build brand awareness that drives sales, and to foster relationships with your customers.

Remember, the point of marketing is to help consumers understand who you are, what you sell, how it helps them, and why you are the best option on the market.

Marketing Services

Ready to have your brand seen where your customers are already searching, browsing and watching across Google Search, YouTube, and the web. Google Ad Words helps you reach new customers online.

The local products inventory feed is a list of the products you sell in each store. Google’s Local Inventory is designed to help brick-and-mortar stores direct foot traffic to their physical stores. 

Direct Mail marketing is not dead! Rather its an affordable and effective way to reach current and new customers through mailers, flyers and personalized letters sent directly to an individual's mailbox.

We use software that allows us to retarget customers by matching email addresses to physical addresses, for those who don't already have an established or robust email list.

You can provide the copy you want to use, or we will create it for you, then we will put together the design, and take care of the rest. No need to worry about printing of mailers en masse and the hoops you have to jump through with the postal service...leave that part to us.

If OOH (Out of Home) is not really your wheelhouse or you have no idea what OOH advertising even is, then no sweat.

Retail for the People has experience running large OOH ad campaigns running the gamut from '8-sheets' to '30-sheets.' 'Juniors,' 'bulletins,' 'city lights,' and other signage jargon can get confusing, but if your goal is to utilize billboards, street signs, guerrilla marketing tactics, or any other outdoor medium we got you covered.

With the average response rate for text messaging hovering somewhere around 45%, SMS marketing is a vital component of our performance marketing tactics and an excellent tool to build personal relationships with your customers.

Retail for the People got its start creating pop-up shops and has since evolved into the agency it is today. Please visit our Store Opening services page for more information on pop-ups or short term retail experiences.

Ready to get started helping customers understand who you are, what you sell and how you are the best option to help them?